So many iterations of DMND—meditation, mindfulness, breathwork—delivered through studios, apps, subscriptions, courses, and brands. Many of them are doing broadly the same thing. 0 Minute emerged after years of trying all of it: yoga studios, online platforms, group sits, guided sessions. None of them are wrong. There is no single correct method.

Meditation is often framed as a practice—something you never master, something you return to indefinitely. That framing is useful. But it also raises a question: what if, sometimes, you don’t want a practice? What if you just want the thing itself?

Guided meditation has clear benefits, but it also introduces friction. It requires a phone, a speaker, an app, a login, often money—and with that comes screen time, setup, interruption. That can feel counter-intuitive when the aim is to step away from stimulus, not manage more of it.

One of the most critical advantages of untimed, unclocked meditation is for people who struggle with time itself. Those on the ADHD spectrum—who may never have been formally diagnosed, but strongly identify—often experience timed tasks as a barrier. Five minutes can feel interminable. Being “on the clock” can be enough to prevent starting at all. If there’s no duration, there’s no resistance. There is always time for it.

When meditation is presented like a friend’s house—drop in, eat cake, leave whenever you want, no explanations required—it becomes frictionless. No strings. Genuinely inviting.

Removing time also expands autonomy. It supports flow, visceral decision-making, and the felt sense of when something should naturally begin and end. Long-term meditators often report that focus arrives more quickly over time; duration matters less than entry.

If you don’t want to buy anything, here’s the crash course:

Get into your body first—stretch, yoga, dance, whatever loosens you.
Find a position: sit, stand, or lie down.
Massage the face.
Exhale fully.
Hum twice.
On the third hum, imagine the sound continuing internally.
Do not visualise anything. Do not aim for imagery.
Thoughts will come. Negotiate them away: not now, later, fuck off, no thoughts.
Keep returning to nothing. That return—again and again—is the work. It’s the refocusing that matters.
You may see colour or shapes. You may not.
When focus holds, you’ll feel it: a spontaneous smile, a glow, a quiet chemical lift. You might actually physically feel the dopamine and serotonin uplift. It happens that quickly.
Then stop. Open your eyes. Go on with your day.

DMND is a one-time introduction, led by Estelle. She’s slightly off-kilter, lightly unserious—and that’s deliberate. It helps untether meditation from the idea that it must be solemn, heavy, or austere.

It isn’t serious.
And it is.